What is Apparel Merchandising?

If you’re under the impression that fashion designing is the only career option in the fashion industry, you couldn’t be more wrong. There are other aspects of fashion, for example textile designing and apparel merchandising, both of which are equally important. Our focus in this blog is on Apparel Merchandising, also called Fashion Merchandising.

Apparel Merchandising involves promotion of sales, and other tasks necessary to deliver the apparel requests of customers and designers. Apparel Merchandising includes, but is not limited to campaigns, presentations, advertisements, and direct marketing, as well as creating sales strategies for the industry. Merchandising also includes doing every preparation to make sure that merchandise is accessible and appealing to customers (attracting customers). Doesn’t sound like an easy job, does it? It isn’t. People get degrees for this work. One can find apparel merchandising courses in most fashion designing colleges in Delhi and other such cities.

The key to being an ideal merchandiser is to make good contacts, and be ready to travel, a lot. A merchandiser needs to promote and obtain goods to sell to the customers, which will involve going to lots of fashion events (national and international), buying a lot of fashion paraphernalia and discussing terms with merchants, manufacturers, retailers and designers.

Apparel merchandising is an industry that requires business expertiseand knowledge as well as a strong fashion sense.Staying ahead in fashion is a tough job, demanding both art and commerce. If you have these skills, in addition to an undying love of fashion, then Apparel merchandising is the field for you.


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