Fashion Communication and Its Scope

Fashion communication is one of the new rising fields of the fashion industry. It’s always been there, it’s just that now it is here with a name, and here to stay. Communication has always been a part of fashion, in fact fashion is communication of a sort. Designers communicate their ideas to other people through their designs. Fashion communication opens up tremendous possibilities for those with a BBA or MBA in Fashion Designing. These designers will work on design strategies, brands, portfolios and the like. They’ll also work on visual merchandising, styling, graphic design, display and exhibit design, advertising, public relations and creative writing. Students who have a degree in any fashion technology courses or fashion designing courses have high level of skill and domain knowledge, and often emerge as professionals who offer extremely effective communication solutions for the fashion and lifestyle industry.

Scope of Fashion Communication

Graphic design, visual merchandising / retail experience design, exhibition and display design, event management, photography, styling, advertising, public relations and creative writing specific to fashion and lifestyle industry, are all part of fashion communication and people possessing the above mentioned skills are eligible to work in fashion communication. Job roles concerned with fashion communication include:
·         Fashion designer
·         Graphic designer
·         Fashion journalist
·         Professor
·         Design assistant
·         Fashion assistant
·         Fashion Marketing Manager
·         Fashion editor
·         Fashion photographer
·         Art Director

Top fashion companies hire talented professionals with experience in fashion communication. These include Pantaloons, Shopper’s Stop, Marks and Spencer, Lifestyle, Femina, MTV, United Colours of Benetton, Christian Dior and many more. 
Location: New Delhi, Delhi, India

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